Samsung Influencer Campaign at CES 2020
See how we brought the 2020 Samsung CES experience to a whole new audience. Our team recruited thought leaders in photography, gaming, tech, movie reviews, and music production to cover the event.
Real-Time RPG Adventure
Darkfire Heroes – Collect and battle with a huge collection of powerful heroes from six unique factions.
Brands We’ve Influenced
Uniting Brands Through:
We help Brand acquire high-quality gamers through paid media, PR, and Influencer Marketing leveraging data in a personalized way.
We apply over 20 combined years of first-hand experience in video games Marketing & PR to guide Clients through each stage of the process.
We utilize proprietary data-mining technology that analyzes millions of outlets in real-time to optimize performance and increase ROI.
We tailor our strategies around the needs of each brand — gaming and non-gaming brands of all sizes in different life-cycle stages.
Questions We’re Asked A Lot
What kinds of services do you provide?
We help brands tap into the gaming community via gaming press, thought leaders (aka Influencers), and more mainstream media buying, like display ads and paid social, across a variety of digital and social media channels. But should you want a more defined list, be sure to check out our services.
What types of clients do you work with?
While we’re known for helping gaming publishers and developers across the globe, we noticed that more and more non-gaming brands wanted to tap into the gaming community. That’s we define the types of brands we work with in two ways:
- Gaming publishers and developers of all sizes: from established studios like Lilith Games and Wargaming to Indie Studios like NeXT Studios and Super.com.
- Non-Gaming Brands in the following categories: consumer electronics (e.g., Samsung), technology (e.g.,. Nord VPN), and entertainment (e.g., Sony Pictures Entertainment).
How do you determine your agency fees? Do you have a minimum budget?
We offer brands the choice to pay on either a project basis or monthly retainer. At CloutBoost, we understand some brands need flexibility. That’s why we work with them to offer services that fit within their desired budget.
Additionally, we do have a minimum budget of $5,000.
Influencer marketing 3
How extensive is your Influencer network?
With CloutBoost, brands have access to more than 30,000 active, global gaming influencers across YouTube and Twitch through our database.
And while we can connect you to some of the biggest mid- and micro-influencers through our network, we never limit a brand’s choice. Should a brand decide to go out of network, our proprietary software and recruiting algorithm still guarantee a very high conversion rate.
What is included with your influencer marketing services?
- Campaign Planning
- Influencer Selection
- Price Negotiation
- Influencer Contracts
- Creative Strategy
- Campaign Management
- Analytics & Reporting
For more details on everything we offer for Influencer Marketing, please check out our services.
What is your Influencer pricing strategy?
We use prediction algorithms and proven pricing models to negotiate the best deals and mitigate campaign risks. We are transparent about where we stand in the negotiation process with the influencer to save brands from unpleasant surprises. Our four pricing models are as follows:
PAY PER POST (FLAT FEE):
You can pay a flat fee for a single post or a series of posts that’s calculated based on a combination of various factors, including predicted engagement numbers.
PAY PER VIEW (CPV):
You can pay based on the number of views a sponsored post gets.
MIXED MODEL (FLAT FEE + CPV):
You can make a guaranteed payment for a minimum number of views plus a CPV-based fee for additional views (with a cap).
You can pay a “sell-in” price for the integrated short-term or long-term sponsorship, including cross-platform branding, giveaways, ad insertions, and social media shout outs.
Public relations 2
How do you measure PR results?
We create customized monthly reports based on what’s measurably most important to achieving your goals. We use a variety of tools, and look at everything from Google Analytics to media results (e.g., CoverageBook) to social media analytics.
Will I be buying articles, advertising, or space?
No. Simply put, we work on acquiring earned media, as that uniquely helps establish brand credibility.
Paid media 2
What paid advertising and retargeting services do you offer?
We offer paid advertising campaign management across a variety of social media and search engine platforms, including:
How much of my media spend is actually spent on media?
We charge anywhere between 10% and 20% of the total ad spend depending on the campaign specifics.