In the dynamic world of video game marketing, influencer campaigns stand out as a powerful strategy for engaging players and boosting brand awareness. For marketers leveraging influencer marketing for video games marketing, it’s crucial to have a clear understanding of the return on investment (ROI) these campaigns deliver. Cloutboost offers an Influencer Marketing ROI Calculator designed to help you estimate the effectiveness of influencer collaborations, supporting strategic decision-making and planning.

What is the Influencer Marketing ROI Calculator?

Our tool simplifies evaluating the financial outcomes of influencer marketing efforts. By entering key metrics, marketers can quickly assess the profitability of their campaigns. Whether you’re an agency or influencer marketer, our Influencer Marketing ROI Calculator will help you align budget planning with campaign objectives.

How to Use the Calculator

The Cloutboost influencer campaign ROI calculator is straightforward to use. Input your campaign specifics:

1. Total Budget ($): The full investment in your influencer campaign, including fees and any additional costs.
2. Target Social Media Channels and Formats: Specify the social media platforms (e.g., YouTube, Twitch, TikTok) and the types of content or sponsorship formats (e.g., sponsored streams, video integrations) you intend to utilize in your campaign.
3. Landing Page Conversion Rate (%): The rate at which leads convert into customers or complete a desired action.
4. Lifetime Value or Average Order Value ($): The revenue each conversion generates, indicating the value of newly acquired customers.

Based on these variables, the calculator will render the estimated results below:

• Estimated Reach: Reflects the total audience exposed to your campaign via the influencer's channels, equivalent to their total follower count.
• Estimated Views: The total number of times the sponsored  content is viewed.
• Estimated Clicks: The total number of clicks (leads) generated by the campaign. This number is calculated using your target audience size (Estimated Views) and the industry's average click-through rate (CTR).
• Estimated Actions: The total number of customers calculated from the estimated clicks(leads) and your landing page (LP) conversion rate.
• Estimated Revenue: The overall revenue anticipated from the campaign, calculated based on the estimated actions and the average revenue per action (lifetime value/average order value).
• Estimated ROI: The return on investment for the campaign, calculated based on the estimated revenue and the total budget invested.

ROI Calculation Process

To calculate ROI:

1. Calculate Views: (budget * 1000) / CPM*
2. Calculate Reach: (estimated views * 100)/ True Reach*
3. Calculate Clicks: Estimated Views * CTR*
4. Calculate Actions: Estimated Clicks * Landing Page Conversion Rate
5. Calculate Revenue Generated: LifeTime Value/Average Order Value * Estimated Estimated Actions
6. Calculate ROI(%): (Revenue Generated - Total budget) / Total budget

Benchmarks Explained

Based on extensive experience in gaming influencer marketing, Cloutboost uses specific benchmarks for True Reach, CTR, and CPM, adjusting for each social media platform and content type. These benchmarks provide accurate, actionable insights for calculating ROI.

• True Reach (%): This metric, indicating the percentage of engaged followers, is calculated by dividing the average channel views by the total subscriber count and then multiplying by 100. 
• Click-Through Rate (CTR, %): CTR helps estimate the effectiveness of the sponsorship in generating clicks, and is calculated as the ratio of clicks to total views.
• Cost Per Mille (CPM, $): Represents the investment required for every 1,000 views the sponsorship generates

We use specific benchmarks for different social media channels and types of content to make our ROI calculations more accurate. You can find the latest benchmarks in the table below.

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