YouTube Gaming Influencer Marketing

Unlock the potential of your video game with access to the largest database of gaming YouTube creators, updated daily. At Cloutboost, we combine data science and gaming publishing expertise to maximize ROI of YouTube gaming influencer campaigns.

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Full-Service YouTube Influencer Marketing Campaigns

As the world's second most visited website with more than 2.7 billion monthly logged-in users, YouTube is the top platform for gaming content and serves as the primary hub for discovering new video games, outperforming traditional word-of-mouth and other social media channels.

Our team is committed to delivering high-impact YouTube influencer marketing campaigns tailored to enhance your game's visibility, increase downloads, and boost post-launch sales. Leveraging our unmatched database and advanced technology, we sift through millions of videos daily to ensure hyper-targeted campaign execution.

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How we do it?

We meticulously select the ideal influencers for your brand and deploy strategies that are proven effective on YouTube to ensure maximum impact and results for your campaigns.

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Step 1: Strategy Development

Everything starts with your goals. Whether you aim to increase brand awareness, drive Steam wishlists, or boost game sales, we tailor a strategy that syncs perfectly with your objectives. We adapt our plans to fit different stages of your game's lifecycle—pre-launch, launch, or post-launch—and consider various gaming platforms such as Steam, PlayStation, Xbox, or mobile to maximize impact.

Step 2: YouTube Influencer Selection

With an expansive network of over 300K active YouTube gaming creators, we employ a meticulous selection process. We consider gaming-specific factors like recently played games, preferred gaming platforms and genres, as well as YouTube-specific analytics such as subscriber counts, average views per video, and audience engagement levels.

Depending on your campaign goals, we might engage niche creators who are experts in specific gaming genres or partner with more generalist influencers to broaden your reach.

Step 3: Outreach & Briefing

After selecting the right influencers, we reach out to them with detailed proposals. Our team engages directly with thousands of influencers or collaborates with their dedicated talent agents to secure the best terms for our clients.

We provide YouTube influencers with comprehensive creative briefs that outline the campaign goals, essential messages, and any specific content guidelines to ensure consistent and effective messaging across all channels.

Step 4: Campaign Launch

We coordinate the launch across selected gaming YouTube channels to ensure that promotions are timely and synchronized, maximizing both impact and audience engagement. Our team manages every aspect, from content creation to scheduling and active promotion, optimizing campaign execution to achieve the best results and return on investment.

Step 5: Performance Evaluation

We monitor key performance metrics—reach, engagement, conversions, and overall ROI—throughout the campaign. These insights guide real-time optimizations and post-campaign analyses, helping us refine our strategies and deliver even greater success in future campaigns.

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Scale YouTube Gaming Influencer Campaigns with AI-powered Portal

Our proprietary portal optimizes YouTube gaming influencer data management and campaign workflows. Get free access to 50+ data points and monitor your YouTube influencer campaigns in real time.

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Success Stories

Video game publishers from indie to AAA studios rely on Cloutboost to enhance visibility and drive sales through targeted YouTube gaming influencer marketing. Discover what our clients have to say about their experiences with us.

“Over the past years, Cloutboost has helped us launch successful influencer campaigns for our game releases, including Warhammer 40K: Rogue Trader and Pathfinder: Wrath of the Righteous. We're truly impressed with how the company continues to evolve and consistently raises the bar in their standard of work”

- Nikita Putilin,
PR Director at Owlcat Games

“Working with Cloutboost has been a great experience. Cloutboost's dedication to understanding our specific goals and tailoring the influencer campaigns accordingly truly stood out to us. Cloutboost team’s experience and attention to detail have helped us collaborate with a variety of influencers that meet our needs. We are highly satisfied with the services provided by Cloutboost and look forward to continuing a successful partnership.”

- Duk Jae Cheon,
Community Lead at Neople

“Since we were looking to expand our presence worldwide, we needed a partner that understood local opportunities with top creators while caring that our players always received quality content suitable for all audiences. Cloutboost offered this local knowledge that allowed global campaigns to be performed exactly as we envisioned and with great results, improving our acquisition and market presence.”

-Julia Januario,
Community Lead at Afterverse

“Video Games Europe worked with Cloutboost on our annual campaign focusing on sharing tips & tricks with parents on responsible video gameplay. Polina and her team were clear, professional, met all of our deadlines (despite some being short), gave us excellent advice, and exceeded our expectations in terms of campaign results. Communication was outstanding throughout the entire process. A very easy agency to work with!”

-Jenny Lee,
Marketing and Communications Manager at Video Games Europe

Case Studies

Explore how video game publishers and non-endemic brands are effectively leveraging Cloutboost to launch, oversee, and monitor YouTube gaming influencer marketing campaigns at scale

Got a Question?

Find answers to commonly asked questions about Cloutboost YouTube gaming influencer campaigns

How does Cloutboost select gaming YouTubers?

At Cloutboost, we employ a meticulous selection process to identify the most suitable YouTube gaming influencers for each campaign. We leverage our extensive database of active gaming Youtubers and analyze various factors such as reach, engagement, game preferences, and past collaborations to handpick influencers that align with our clients' objectives.

How extensive is your gaming YouTubers network?

With Cloutboost, brands have access to more than 300,000 active, global gaming YouTube influencers through our database. Our database is updated daily with 50 data points encompassing both qualitative and quantitative aspects.
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How much does it cost to partner with a gaming YouTubr?

For gaming YouTubers, the two most popular content formats are a dedicated video, typically 10-20 minutes long, with an average Cost Per Mille (CPM) of $50 to $100, and short integrations lasting 60 to 90 seconds, with an average CPM of $25 to $45.

How do you determine your agency fees?

Cloutboost determines its agency fees using two primary commission models. The first model incorporates commission into either a CPM (Cost Per Mille) or ACCV (Average Concurrent Channel Views). The second model structures commission as a percentage of the total campaign budget. Our base commission rate typically falls within the range of 15% to 30%. We prioritize transparency for our clients, enabling them to calculate campaign profits and profit margins accurately.

Do you have a minimum budget?

Cloutboost has a minimum budget requirement of $10,000 for our services. We have set this requirement to ensure that we can deliver high-quality services that meet client expectations and achieve successful campaign results.

How do you measure a YouTube gaming influencer campaign performance?

We leverage a variety of key performance indicators (KPIs) to gauge the effectiveness of YouTube gaming influencer campaigns. Through our platform, clients receive complimentary access to detailed, near real-time reporting on metrics such as reach, engagement, post-performance, and costs. Our intuitive dashboard allows for easy comparison of influencers across multiple metrics, and clients can conveniently export reports for further analysis. By meticulously tracking these metrics, we offer valuable insights into campaign performance and continuously optimize strategies for maximum impact.

Can I track the performance of my YouTube gaming influencer campaign in real-time?

Yes, Cloutboost provides clients with access to real-time performance metrics and analytics through our reporting dashboard. This allows brands to monitor campaign progress, track key metrics, and make data-driven decisions throughout the campaign duration.

Does Cloutboost offer support for international YouTube gaming influencer campaigns?

Yes, Cloutboost has experience in executing international YouTube gaming influencer campaigns and can facilitate partnerships with influencers worldwide. Whether your target audience is local or global, we can tailor a campaign strategy to suit your geographic preferences and market demographics.