The Battle Cats 10-Year Anniversary Influencer Campaign

About the Game

The Battle Cats is a mobile tower defense game that has captivated millions with its eccentric characters and engaging gameplay. Players build and deploy an army of adorable, yet bizarre, cats to fend off waves of enemies in a variety of whimsical and challenging scenarios. The game features simple controls combined with deep strategic elements, including a wide range of cat units and upgrades, as well as a humorous narrative that keeps players entertained throughout their journey.

Campaign Strategy

For this milestone anniversary campaign, we partnered with two top-tier YouTube creators known for their engaging content. The release of all content was timed strategically around the anniversary date to maximize impact, aligning influencer video schedules with the celebration.

Influencers highlighted various aspects of The Battle Cats, from showcasing its eccentric characters and features to exploring new content like Gamatoto Expeditions and in-game challenges. We also tapped into their strong social media presence to promote the videos and drive engagement. For example, FASH not only featured The Battle Cats on his channel but also promoted it across his wider community.

Influencers

‍FASH: A well-known YouTube channel celebrated for its animated pop culture content. FASH’s content blends humor with artistic animation, making it a perfect fit for highlighting The Battle Cats' quirky features.

Caylus: A prominent YouTube star with a massive following, renowned for his entertaining and creative gaming content. Caylus’s large audience and creative approach were ideal for drawing attention to the game’s unique elements.

Creator Content

First piece of content was a sponsored video by FASH, a popular YouTube channel known for its animated takes on pop culture. As a YouTube channel, its content is a true treasure trove of animated videos and clips, covering many domains of pop culture. Among its most popular works are videos that pay homage to classics like Rainbow Friends, The Amazing Digital Circus, and Five Nights at Freddy's, just to name a few.

His sponsored video dives into the quirky world of The Battle Cats, starting with a cheerful, carnival-like tune and evolving into a lively showcase of the game’s unique battle mechanics and humorous elements. The video not only entertains but also provides a great introduction to the game's charm, encouraging viewers to download and experience The Battle Cats for themselves.

The video features a Let's Play clip that further explains how The Battle Cats operates, combining entertainment with insight into the game’s unique appeal.

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Another highlight was an engaging follow-up video by Caylus, a massive YouTube star and gaming content creator. Titled “Everything I DRAW, Comes To LIFE! (The Battle Cats),” this 14-minute video features Caylus taking on The Battle Cats challenges using his own Microsoft Paint-drawn cats. 

Building on the success of his previous video, which garnered 1.7 million views, this installment showcases Caylus’s signature blend of humor and creativity as he introduces new characters like Maize Cat (Rare) and Trash Cat (Special) and explores the Gamatoto Expeditions feature. The video not only entertains but also reinforces The Battle Cats’ lasting appeal, likely attracting a significant influx of new players. With over 16 million subscribers, Caylus’s influence is substantial, and his engaging content continues to captivate his extensive audience.

Achievements

The combination of a well-executed influencer campaign and PONOS Corporation's effective celebration strategy led to outstanding resultThe game saw a surge in downloads and active users during the campaign period.‍ The creative and humorous content produced by influencers resonated well with both new and returning players, resulting in a spike in in-game activity and social media buzz.

Overall, the campaign successfully reinforced The Battle Cats' position as a beloved mobile game, celebrating its impressive achievements and ensuring continued excitement and engagement from its fanbase.