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Top 10 YouTube Sponsorships and Affiliate Programs for Gamers

By Cloutboost 0 comments

YouTube Sponsorships have become an integral part of any meaningful gaming campaign due to a massive following by engaged audiences. And as the $152 billion gaming industry continues to grow at unprecedented rates, Twitch and YouTube gaming channels are poised to capitalize on the industry’s growth, reach, and engagement. 

While Twitch & YouTube Influencer Brand Deals is the way to go, caution should be exercised to ensure that they are ROI based. Companies can benefit considerably by employing performance-based influencer marketing, while Influencers can get guaranteed rewards through affiliate programs after they generate ROI. With affiliate marketing, disclosure guidelines can also be enforced to protect the brand thus maintaining profitability as well as credibility.

In this article, we share some of the leading sponsorship and affiliate programs for YouTube Gaming and Twitch Influencers. It is an insight for marketers to learn from each other and for creators to discover available opportunities.

1. Razer Affiliate Program

razer-affiliate-program

The Razer Affiliate Program is a great way to earn commissions by referring visitors to Razer through banners or links. The program rewards participants for marketing brand’s gaming gear to peer-players. You can do it by placing banners and links on your website to refer visitors to the Razer store. Participants can earn up to 10% commission on the sale of Razer products once a visitor makes a purchase through their banner or link.

Program’s General Rules:

  • It is free to join. You are only required to sign up.
  • You earn commissions for every Razer item purchase that originates through your link.
  • Razer provides you with all the necessary creative materials. You have text links and banners of all sizes at your disposal.
  • Applications are open to all aged 18 and above. Razer reviews each application carefully and makes the final decision on eligibility. 

Pros:

  • The program is free. Just sign up to get started.
  • You become part of something great – helping Razer put gaming gear in the hands of gamers everywhere.
  • Razer initiates special incentives such as offers and promotions to help you drive traffic.

Cons:

  • Being a Razer affiliate does not indicate any partnership or sponsorship with Razer, nor any entitlement to free products from Razer.

Razer Streamer Program

If you are a streamer and/or influencer, you can take part in the #RazerStreamer Program.

This program targets pro gamers who live stream on such platforms as Twitch, YouTube, and others.

The Razer Streamer Program is a service aimed at empowering streamers. The program provides aspiring streamers with comprehensive tools, resources, and support to get them started. 

Program’s General Rules:

To join, you need to complete a simple application form available on Razer website. After joining, the following takes place:

  • The appropriate membership level placing will depend on the number of your YouTube and Twitch subscriptions
  • Ensure visibility of your Razer broadcast gear for easy flag by Razer
  • The Razer team will get in touch with you at their convenience.

Pros:

  • The program is instrumental in supporting budding streamers. It is well thought-out and structured. Participants know what they will gain for every milestone they accomplish. 
  • The program encourages hard work. It is the perfect program for supporting upcoming streamers and helping them to stardom.
  • You can apply for the program even if you are quite new to streaming, it does not matter how many followers you have.

Cons:

  • You will need to use the hashtag #RazerStreamer across all your streams to be eligible for all promotions, activities, and rewards under this program.
  • By signing up for this program the streamers grant Razer a worldwide, perpetual and irrevocable license to use or repost any #RazerQuest content created by streamers on their social platforms or website.
  • Razer reserves the right to moderate, modify or remove any streams which they deem inappropriate or offensive.

Affiliate Influencers:

Gaming influencers who already benefit from Razer Streamer Program include GoldhawkGamingHD, KyButler, and others.

2. Origin PC Affiliate Program

origin-affiliate-program

The Origin PC Affiliate program targets passionate PC gamers with YouTube or Twitch account, TV account or a new website with PC gaming-related content. Gamers get commissions on all sales of Origin products and Origin gear referred by their particular link.

Program’s General Rules:

Sign up is free and easy. All you need is to complete an Affiliate application form available on the Origin website.

Origin will let you know your approval status within 24 to 72 hours.

If approved, Origin will provide you with a unique Affiliate account.

Pros:

Gamers can earn commissions on the sales of Origin products and gear that originates from their unique link. Provision of a unique link makes it easier for influencers just to share the link across all their social channels. It is also simpler to monitor sales and commissions through the unique link.

Cons:

On the downside, Origin does not state the percentage of the commissions. They are the ones to determine the rate based on channel evaluation.

Another disadvantage is that the Origin Affiliation program is only available to Influencers in the United States.

Affiliate Influencers:

Among the top Twitch streamers that already enjoy the benefits of the Origin Affiliate program are Swifty and Bajheera.

Expert Tip: learn from the best – see how a Pro streamer Spreeezy lands successful brand sponsorships.

3. Elgato Gaming Program

elgato-affiliate-program

Image source: https://www.facebook.com/elgatogaming

Elgato Gaming as a way of giving back to the community runs “Early Access Program.” The program invites everyone around the world to apply for an opportunity of getting their new products for free before they are available in the market. 

At the moment, Elgato Gaming program is full which makes it unable to accommodate another creator. Still, we recommend keeping an eye on the brand’s updates in order not to miss the next chance.

Program’s General Rules:

Interested parties apply by completing a short online form available at their official website and submit it for review by the Elgato team.

Elgato also has a program for Beta testers – Elgato Access Program. The selected few benefit from Pre-release access to new software features and hardware products.

Pros:

Unlike other programs that target well known famous gamers or streamers, Elgato Early Access Program is open for anyone from any part of the world.

Cons:

They target a small number of participants. In the Early Access to Elgato HD60S, they were giving the HD60S to 200 applicants from around the world. The criteria they use to pick also remains a secret.

Affiliate Influencers:

Top video game influencers who proudly belong to the Elgato Gaming community include Djarii.

4. KontrolFreek Creator Program

kontrolfreek-affiliate-program

KontrolFreek has an affiliate program where participants can get up to 10% in commissions on every sale they drive on Kontrolfreek.com with their unique discount code.

Program’s General Rules:

Eligibility requirements for the program include having a minimum of 20,000 followers on your social channels. You also must be authentic and have in-depth gaming knowledge.

Pros:

  • The program is a source of extra earning for those with a large following on social media. 
  • The program encourages good gaming traits by discouraging spammers and e-blasters.
  • Influencers get insider details and access to the brand’s newest product launches, even before they drop.

Cons:

The threshold of 20,000 followers could be high for many willing participants.

Affiliate Influencers:

Top YouTube influencers who benefit from this affiliate program include Flea and Ali-A.

5. Sennheiser Affiliate Program

Sennheiser-affiliate-program-for-youTubers

Sennheiser has an affiliate program for YouTubers and Twitch Streamers. Influencers place banners or links on their channels directing fans to the Sennheiser web shop and earn a commission on all Sennheiser gaming headsets purchased through the links.

The Sennheiser web shop is available in the USA, Canada, Germany, UK, France, Sweden, Netherlands, Denmark, Belgium, Austria, Luxembourg, and Switzerland.

Program’s General Rules:

To qualify, you must be a Twitch Streamer, YouTuber or active in the online gaming community.

To sign up, you need to complete the online application and an automatic email is send to your email.

Pros:

Simply find a space for our affiliate banners or links on your personal streaming channel such as YouTube or Twitch. Then for every gaming headset or EPOS product sold through the link, you get a cut.

Cons:

The program is being reviewed now so be patient and look out for the updates.

6. GFuel Sponsorship for Gamers

gfuel-affiliate-program

Program’s General Rules:

Due to frequent requests by gamers on how to be sponsored by GFuel the brand decided to launch its affiliate program for content creators. In order to get a chance to be sponsored a gamer needs to fill in an application form and describe what makes them an ideal partner for the brand.

Pros:

Top gaming influencers like PewdiePie and Ksi get a chance to launch their own GFuel exclusive flavor.

Cons:

  • GFuel does not openly provide the details of its sponsorship program for gamers. Each creator needs to apply on an individual basis.
  • Due to the significant number of applications the brand receives, the review of your application may take several weeks to complete.

Affiliate Influencers:

Celebrity influencers that promote GFuel include Mongraal and DrDisrespect.

7. Metathreads

metathreads-affiliate-program

Image source: https://www.facebook.com/metathreads

Program’s General Rules:

This apparel brand is known for its exclusive esports uniform designs. 

Metathreads affiliate program named The Network is an opportunity to receive incentives for introducing your audience to the brand. Affiliates start their program participation at Tier 1 which allows them to earn a 10% commission from the sales they generate. 

Pros:

  • Metathreads team will guide you through the process and provide you all the info needed on best-sellers, upcoming launches, and behind the scenes exclusives.
  • The brand motivates creators to grow by offering them more benefits on the next Tiers of the program.

Cons:

In order to enter the program, your application needs to be approved by the brand. 

Affiliate Influencers:

Some Mixer streamers who take part in the affiliate program are RobotGiggles and QueenEliminator. Celebrity gaming influencers like KittyPlays partner with Metathreads in designing their own fashion collections. 

Expert Tip: read our latest interview with a Mixer streamer MythicTreez where he shares his experience of working his way up to a full Metathreads partnership with his own clothing line.

8. SecretLab Affiliate Program

secretlab-affiliate-program

Program’s General Rules:

SecretLab launched its affiliate program to reward content creators for promoting their products to the gaming community. By placing referral links on your social media pages or livestreams, you direct potential customers to the brand’s website and if they make a purchase, you earn up to 12% commission fee on each sale.

Pros:

  • Most affiliate programs are limited to their local website. SecretLab is set up in 7 regions, and ships to over 50 countries which makes it a truly international affiliate program for gamers.
  • The brand helps increase your conversions by targeting visitors with remarketing campaigns, reminding them to purchase even after they’ve left the brand’s site.
  • You get payments every month and you can monitor your progress in real-time with your personal affiliate dashboard.

Cons:

Gaming chairs are rarely purchased spontaneously as they require a longer consideration time. So arm yourself with patience while waiting for sales via your affiliate links.

Affiliate Influencers:

Sodapoppin and LoserFruit are among the top Twitch influencers who promote SecretLab to their followers. 

9. NordVPN Influencer Program

nordvpn-influencer-sponsorship

Program’s General Rules:

After signing up for the NordVPN influencer program you will receive links and materials for promotion of their service. 

Pros:

A dedicated account manager will provide you with individual support for any questions you might have. 

Cons:

The amount of your commission is defined individually after the company accepts your application.

Affiliate Influencers:

Nord VPN ambassadors include some famous gaming influencers like Scott ‘Sco’ McMillan, founder at Method esports organization.

Expert Tip: read this interview with Scott McMillan to find out how brands can collaborate with pro gamers and streamers.

10. Corsair Streaming Program

corsair-streamer-program

Program’s General Rules:

The Corsair Streamer Program is perfect for anyone ranging from a livestreaming newby to a well established content creator. Corsair recommends including your meaningful achievements and strong social media metrics when applying for the program. 

Pros:

  • You don’t have to be a famous gaming influencer to join Team Corsair. Start from the bottom and work your way up the ranks, growing your audience and your benefits.
  • You get discounts and free merchandise from Corsair after you become an affiliate.

Cons:

We have not found any significant drawbacks of this program so far. 

Affiliate Influencers:

Top Twitch streamers who represent Corsair include Summit1G and GiantWaffle

Affiliate programs and sponsorships for gamers are beneficial for both sides of the deal. Brands get a chance to be exposed to a niche community of like-minded gaming enthusiasts while influencers receive an opportunity to generate additional income to develop their channel.

Marketers will get the best results by working closely with gaming influencers and coming up with workable strategies for their brand. Influencers who are passionate and hardworking will get rewards commensurate with the ROI they provide. 

Learn how your brand can grow with the power of gaming influencers – contact a Cloutboost expert today to receive a personal consultation.