Potion Craft: Early Access Launch on Steam

About the Game

Potion Craft: Alchemist Simulator offers a refreshing take on the simulation genre. Players manage an alchemy shop in a medieval fantasy world, experimenting with ingredients to create potions that they can sell to various customers. The game combines the elements of management simulation with immersive, hands-on crafting, where every decision can impact the gameplay outcome. The unique art style, inspired by medieval manuscripts, adds to its appeal, making it stand out in the crowded simulation market.

Campaign Strategy

To achieve the project goals, Cloutboost developed a focused influencer marketing strategy, leveraging its experience and extensive database of gaming influencers. The strategy was centered on hyper-targeting a relevant audience and maximizing engagement through well-timed and high-quality content.

Influencer Selection:

• Cloutboost identified and partnered with six mid to top-tier gaming influencers in key geos known for their strong followings in the simulation genre. These influencers were carefully chosen based on their audience’s interests and engagement rates, ensuring a natural alignment with the game's theme.

Content Creation and Timing:

• Each influencer was tasked with creating 10-15 minute gameplay videos showcasing Potion Craft’s unique mechanics and art style.
• To maximize impact, all videos were scheduled for release over a single weekend (September 24-26), immediately following the game’s launch date (September 21). This concentrated effort aimed to amplify awareness and drive momentum across multiple channels simultaneously.

Audience Engagement:

• Steam codes for Potion Craft were provided to influencers for giveaways during their streams and videos. This initiative encouraged audience participation and boosted engagement.
• The hyper-targeted approach ensured that the content reached the most relevant audience, resulting in a high engagement rate of more than 8% and a positive sentiment towards the game.

Amplification of Other Channels:

• The influencer campaign was designed to support and amplify TinyBuild's existing marketing efforts across social media and other platforms, creating a cohesive and widespread awareness push.

Creator Content

Bob Lennon, a well-known French gaming creator with a large following, produced an extensive 56-minute game review of Potion Craft: Alchemist Simulator. In his video, Bob delved deep into the game’s mechanics, offering his viewers a comprehensive look at the alchemy system and the overall gameplay experience. His engaging commentary and detailed exploration of the game helped generate significant interest among his audience, making it a valuable piece of content for the campaign.

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Therm, a US-based gaming influencer recognized for his deep enthusiasm for simulation games, created a dedicated video that highlighted Potion Craft’s unique appeal within the simulation genre. In his video, Therm focused on the game’s intricate potion-brewing process, the creative freedom it offers, and how it stands out from other games in the genre. His content resonated strongly with his simulation-loving audience, driving high engagement and further boosting the game’s visibility.

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Achievements 

Upon its Steam release in September 2021, the game received acclaim for its innovative crafting mechanics, immersive atmosphere, and distinctive art style. The Potion Craft Early Access influencer campaign successfully met and exceeded its goals:

• Reach: The campaign reached over 4.3 million potential gamers.
• Video Views: The influencer videos garnered more than 370,000 views, significantly boosting the game's visibility.
• Engagement Rate: The campaign achieved an impressive engagement rate of 8.13%, well above industry benchmarks.
• Likes Ratio: The videos received a positive likes ratio of 98.63%, indicating strong approval from viewers.

Conclusion

The successful launch of Potion Craft on Steam highlights the power of a well-executed influencer marketing campaign. By strategically selecting relevant influencers, creating engaging content, and timing the release to maximize impact, Cloutboost was able to significantly increase awareness and drive organic downloads for Potion Craft.