About the Game

Dungeon Fighter Online (DFO) is a free to play 2D MORPG beat 'em up PC game developed and published by Neople, a South Korean subsidiary of Nexon. It features retro pixel graphics, where players can join action-packed raids and dungeons with gamers from all over the world. DFO combines classic side-scrolling action with RPG elements and is known for its fast-paced gameplay and extensive character customization options. 

Dungeon Fighter Online is one of the most-played and highest-grossing video games of all time, with over 850 million players worldwide and over $22 billion in lifetime revenue as of June 2023.

Campaign Strategy

Our campaign aimed to leverage the power of gaming influencer data to breathe new life into DFO. It centered around an update introducing the Archer character and a range of new features, including level-up events, avatar packages, and the game's availability on the Epic Games Store. 

Our influencer database, housing hundreds of thousands of curated gaming YouTubers and Twitch Streamers, proved instrumental. It allowed for precise targeting based on video game-specific criteria such as genre, platform, past gaming preferences, and more. Collaborating with the Neople team, we carefully selected 6 gaming YouTubers and 4 Twitch Streamers, assessing their relevance to the game genre and platform (MMORPGs on PC), reach (small to mid-tier segment), games they played recently (Final Fantasy XVI and Genshin Impact), and a track record of high engagement rates. Our primary campaign focus was on North America (English) and South America (Spanish).

Influencers

Creator Content

YouTube Integrations

We partnered with five influential gaming YouTubers, including JorRaptor, The Night Sky Prince, Maximilian Dood, Nux Taku, and Doro44. Leveraging 60-90 second video integrations, they covered the game's key features and the update's exciting content. Most videos surpassed channel’s average views and garnered positive sentiment.

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Creative Content

We collaborated with Skallagrim, known for his educational content on historical arms and armor. In a creative twist, he explored the fusion of a sword and a pistol, seamlessly linking it to DFO's Agent class to captivate the imagination of gamers:

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Twitch Streams

Four dedicated Twitch streamers, who regularly play MMORPGs, including AlterTimeSK, Luxthos, Bajheera and Squillakilla, hosted 2-hour streams, introducing their audiences to the universe of Dungeon Fighter Online.

‍Achievements

Overall, the campaign successfully conveyed the news about Archer Advancement Update, raised brand awareness and drove new users. The legacy of Dungeon Fighter Online continues to shine, powered by creative content and influencer collaboration.

With the Cloutboost Portal, we provided the Neople team with the ability to access comprehensive YouTube and Twitch campaign reports at any moment. These automated reports began generating data as soon as the first content piece went live and updated daily directly from YouTube and Twitch APIs.