Twitch Influencer Marketing

Access the largest database of active gaming Twitch streamers, updated every 10 minutes. Leveraging data science and video game publishing expertise, we ensure that your Twitch influencer campaigns reach the right audience at the right time.

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Full-Service Twitch Influencer Marketing Campaigns

At Cloutboost, we understand the power of Twitch influencer marketing. With over 7.94 million active streamers and over 240 million active monthly viewers, Twitch offers unparalleled opportunities for brands to connect with engaged audiences in real-time.

Our dedicated team specializes in crafting tailored Twitch influencer marketing campaigns that drive results, whether it's increasing brand awareness, driving traffic, or boosting sales. With our proven track record and expertise in the gaming industry, we'll help you harness the full potential of Twitch to elevate your brand to new heights.

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How we do it?

Cloutboost tailors Twitch influencer campaigns for all brands interested in Twitch marketing. We identify ideal streamers and apply Twitch-specific tactics to maximize campaign results.

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Step 1. Strategy Development

We begin by understanding our client’s goals. Whether it’s enhancing brand visibility, driving Steam wishlists, or generating game sales, we craft a tailored strategy that aligns with their objectives.

We tailor our strategy based on the game's lifecycle stage and goals, whether it's pre-launch, launch, or post-launch. Additionally, we adapt our approach for different gaming platforms like Steam, PlayStation, Xbox, or mobile, ensuring maximum impact for our clients.

Step 2. Influencer Selection

Leveraging our extensive database of over 300K active streamers,our selection process prioritizes gaming-specific criteria, such as preferred platforms, genres and recently played games, alongside Twitch-specific metrics like concurrent viewership, peak viewership, weekly active days and much more.

If the goal is to build a core community of highly-engaged players, we focus on engaging streamers known for their expertise in the genre. Alternatively, if the aim is to maximize reach, we collaborate with streamers with broad appeal.

Step 3. Outreach & Briefing

Once influencers are selected, we initiate contact with chosen influencers, presenting them with collaboration proposals. Negotiating terms, including compensation, deliverables, and campaign timelines, is a critical step in finalizing agreements.
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We provide influencers with detailed creative briefs outlining campaign objectives, messaging, key talking points, and any specific requirements or restrictions. This ensures a cohesive brand message across all influencer channels.

Step 4. Campaign Launch

Coordinating the campaign launch across influencer channels, we ensure timely and coordinated promotion to maximize impact and engagement.
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Throughout the campaign, we provide end-to-end management, overseeing all aspects from content creation to scheduling and promotion. Our team ensures seamless execution, optimizing performance in real-time to maximize results and ROI.

Step 5. Performance Evaluation

Throughout the Twitch influencer campaign, we continuously monitor performance metrics such as reach, engagement, conversions, and ROI. These insights allow us to optimize the campaign strategy in real-time and deliver maximum results for our clients.

Post-campaign, we conduct comprehensive performance analysis in order to provide actionable insights and refine future strategies for even greater success.

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Scale Twitch Influencer Campaigns with AI-powered Portal

Our proprietary portal optimizes Twitch streamer data management and campaign workflows. Get free access to 30+ data points and monitor your Twitch influencer campaigns in real time.

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Success Stories

Video game publishers from indie to AAA studios rely on Cloutboost to enhance visibility and drive sales through targeted Twitch influencer marketing. Discover what our clients have to say about their experiences with us.

“Over the past years, Cloutboost has helped us launch successful influencer campaigns for our game releases, including Warhammer 40K: Rogue Trader and Pathfinder: Wrath of the Righteous. We're truly impressed with how the company continues to evolve and consistently raises the bar in their standard of work”

- Nikita Putilin,
PR Director at Owlcat Games

“Working with Cloutboost has been a great experience. Cloutboost's dedication to understanding our specific goals and tailoring the influencer campaigns accordingly truly stood out to us. Cloutboost team’s experience and attention to detail have helped us collaborate with a variety of influencers that meet our needs. We are highly satisfied with the services provided by Cloutboost and look forward to continuing a successful partnership.”

- Duk Jae Cheon,
Community Lead at Neople

“Since we were looking to expand our presence worldwide, we needed a partner that understood local opportunities with top creators while caring that our players always received quality content suitable for all audiences. Cloutboost offered this local knowledge that allowed global campaigns to be performed exactly as we envisioned and with great results, improving our acquisition and market presence.”

-Julia Januario,
Community Lead at Afterverse

“Video Games Europe worked with Cloutboost on our annual campaign focusing on sharing tips & tricks with parents on responsible video gameplay. Polina and her team were clear, professional, met all of our deadlines (despite some being short), gave us excellent advice, and exceeded our expectations in terms of campaign results. Communication was outstanding throughout the entire process. A very easy agency to work with!”

-Jenny Lee,
Marketing and Communications Manager at Video Games Europe

Case Studies

Explore how video game publishers and non-endemic brands are effectively leveraging Cloutboost to launch, oversee, and monitor Twitch influencer marketing campaigns at scale

Got a Question?

Find answers to commonly asked questions about Cloutboost Twitch influencer campaigns

How does Cloutboost select Twitch streamers?

At Cloutboost, we employ a meticulous selection process to identify the most suitable Twitch influencers for each campaign. We leverage our extensive database of active streamers and analyze various factors such as reach, viewership metrics, game preferences, and past collaborations to handpick influencers that align with our clients' objectives.

How extensive is your Twitch streamer network?

With Cloutboost, brands have access to more than 300,000 active, global gaming Twitch streamers through our database. We continuously monitor gaming streams with more than 20 average concurrent viewers, capturing snapshots every 10 minutes. This data is then aggregated into our comprehensive database, providing brands with valuable insights and opportunities for Twitch streamer partnerships.
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How much does it cost to partner with a Twitch streamer?

The cost per viewer for gaming Twitch streams typically falls between $1 and $3 per hour, varying by the streamer's popularity and engagement level. For example, a streamer with an ACV of 800 over 30 days might charge between $1,600 and $4,800 for a two-hour sponsored segment.

How do you determine your agency fees?

Cloutboost determines its agency fees using two primary commission models. The first model incorporates commission into either a CPM (Cost Per Mille) or ACCV (Average Concurrent Channel Views). The second model structures commission as a percentage of the total campaign budget. Our base commission rate typically falls within the range of 15% to 30%. We prioritize transparency for our clients, enabling them to calculate campaign profits and profit margins accurately.

Do you have a minimum budget?

Cloutboost has a minimum budget requirement of $10,000 for our services. We have set this requirement to ensure that we can deliver high-quality services that meet client expectations and achieve successful campaign results.

How do you measure a Twitch influencer campaign performance?

We leverage a variety of key performance indicators (KPIs) to gauge the effectiveness of Twitch influencer campaigns. Through our platform, clients receive complimentary access to detailed, near real-time reporting on metrics such as reach, engagement, post-performance, and costs. Our intuitive dashboard allows for easy comparison of influencers across multiple metrics, and clients can conveniently export reports for further analysis. By meticulously tracking these metrics, we offer valuable insights into campaign performance and continuously optimize strategies for maximum impact.

Can I track the performance of my Twitch influencer campaign in real-time?

Yes, Cloutboost provides clients with access to real-time performance metrics and analytics through our reporting dashboard. This allows brands to monitor campaign progress, track key metrics, and make data-driven decisions throughout the campaign duration.

Does Cloutboost offer support for international Twitch influencer campaigns?

Yes, Cloutboost has experience in executing international Twitch influencer campaigns and can facilitate partnerships with influencers worldwide. Whether your target audience is local or global, we can tailor a campaign strategy to suit your geographic preferences and market demographics.